April 28, 2016
Apple's Macbook 12 Refresh is Rosey and Gold

Apple’s Macbook 12 refresh came with no event, no lead-up campaign, and basically no fanfare of any sort. The 2016 Macbook was left to make its own splash, and the power and design did just that.

The most obvious change is the new exterior color option: rose gold. Apple is capitalizing on the color’s popularity with the iPhone crowd by gilding the Macbook 12. One wonders if the classy gold color was chosen to steal some thunder away from the HP Spectre announced earlier this year.

The rest of the changes are internal. The Macbook now runs on Intel’s sixth-generation Core M processor. The new processor boasts a 10-20 percent improvement in processing power over the previous generation, and 25% better graphics performance in the new Macbook.

Critics may decry the decision to stick with the Core M line of processors as there are other, more powerful options available. But the Macbook 12 is not meant for power users who need every processor cycle they can squeeze out of a portable form factor. That’s what the Macbook Pro is for! The Core M processor is plenty fast for typical user tasks, bringing comparable performance to the iPad Pro.

An upgraded battery bestows an extra hour of use, for up to 10 hours of web browsing or 11 hours of video playback.

Everything else remains the same. The refreshed Macbook 12 still features a gorgeous 2304x1440 screen, a USB-C port, 8 GB of RAM, and Force Touch trackpad. All of this fits into a 13.1 mm form factor and weighs 920 grams (~2 lbs). And don’t worry if you’re not a rose gold type of Mac fan-- the Macbook 12 comes in space gray, silver, and gold as well.

The baseline model features a 1.1GHz Core M3 processor plus 8 GB of RAM and 256 GB of storage for $1,299.

Data Memory Systems, Inc, ComputersDealers, Salem, NH
See Data Memory Systems Reviews at Bizrate.com
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